That’s why you’re here, isn’t it? You probably have something to say or show the world.
If not, then I wish you all the luck in the world. Because it’s extremely difficult to develop a consistent blogging pattern if you don’t have much to offer. Successful blogs are almost always useful and captivating. Sure, there are some bloggers who truthfully aren’t blogging for an audience. However, those people are few and far between.
When you’re first starting a blog, you need a general scheme. Whether it’s music, writing, art, photography, inspiration, recipes, (etc.) we all have something to contribute. That’s how this all works. You need to find your niche, whatever it may be. Now of course, you’re not limited to just one topic! But it’s easier to start and build a good foundation on something you enjoy. Give your site meaning.
The most important part of your blog is content.
The goal of your posts is to reach an audience. Consider the best way to capture your viewer’s attention. For example: Let’s say I’m writing a post about how to turn a bad day around. (which I’ve done… see here) The first thing you want to think about is “who is going to read this”. In this case, your readers are going to be people who are having a bad day. These people will most likely be linked to your post through a google search. Now, with your audience in mind, it’s time for an attention getter. An attention getter is something I usually use at the start of a post to gain my reader’s interest. This is easily done with a relateable quote, or a question. Questions help get your audience involved. They also tell your reader what they’re about to read/view.
Now, once you have your audience’s attention–be sure not to lose it. It’s okay to deviate from your topic on occasion, but remember that your reader is there for a reason. They are looking for a solution, or something to fill their needs. Personal stories are great for personal blog posts, or an “about the author” section. Generally, these types of posts begin later on in blogging (once you have subscribers who actually visit your site more than once!). For example: If I were to start rambling on about my life right now, I’d lose the attention of probably 95% of my readers. If people can’t easily find the information they need, they will find another source. Trust me.
After writing your content, it’s a good idea to make it festive. It may be a good idea to add relative photos, quotes, or even a video. Let’s face it, reading thousands of words can be quite monotonous. Add color. Spice it up. Use your personality and creativity.
“Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.”–Brian Clark